Who can now name a fast-food restaurants chain, where there's no free Wi-Fi? - There's probably no such. But all those McDonalds' and Subways with KFCs - I.e. the places where people can have full meals with burgers or sandwiches in the central place – are not the only fast-food chains providing free Wi-Fi. Coffee shop chains, such as Starbucks, also have this feature. Does the Dunkin' Donuts chain have free Wi-Fi? - Of course, yes, and the Dunkin' Donuts' free Wi-Fi is an example of the great quality of this feature!
You came here to have a cup of coffee, or you're having your 'coffice' at the time, man? - In our time people usually go to a coffee shop to have both a cup of coffee with a donut and also check email, write to some friends in social nets, read the newsfeed etc. In fact, people do not fully leave their offices when they go to a coffee shop, in some sense. But using Wi-Fi is also about having the great means to relax, after all. And for eateries – to make the visitors stay longer and buy more food and drink items.
The 'America's Favorite Donut and Coffee Shop', the Dunkin' Donuts chain was founded in 1950. In less than 15 years was opened the Dunkin' Donuts 100th location in the US, and now it is one of the world's largest coffee and bakery chains.
Though the name of the chain is associated with the sweet products, Dunkin' Donuts offer quite a diverse menu, which includes:
Exceptional taste of donuts and drinks and the menu diversity made Dunkin' Donuts cafes one of the favorite places to have a coffee with donuts or to have a launch as well in many countries. And the presence of Wi-Fi allows the chain to attract more visitors in the 21st century!
Moreover, the quality of Wi-Fi at Dunkin' Donuts, according to the results of the study by WeFi of Internet use at 45 million Wi-Fi spots in coffee shop chains in the US, allows those who know how to connect to Dunkin' Donuts' Wi-Fi use the Internet on various occasions, including intense activity on Facebook or watching piles of videos on Youtube, or even playing online games.
The Dunkin' Donuts chain was recognized the #1 coffee shop chain where the customers can access the highest quality and the fastest Wi-Fi! The Dunkin' Donuts chain customers using their smart devices stay twice as long in the coffee shop as the Internet-users in Starbucks – and this is a reliable quality mark.
Starbucks and Tully's, concerning the quality and speed of Wi-Fi, rank second and third respectively. Dunkin' Donuts coffee shops provide the highest download speed, which is 6.09 Mbps, while the download speed at the Starbucks Wi-Fi hotspot is 4.11 Mbps, what gives it the second place.
This difference in download speeds between Starbucks' and Dunkin' Donuts' Wi-Fis is unlikely to play so tremendous role and cause the Starbucks' visitors to stay in the coffee shop for twice less, than Dunkin' Donuts' Internet-using visitors do. Sftill, perhaps, this difference is quite notable.
However, some bloggers attribute the difference in time the visitors stay in the coffee shops to the difference between the coffee shops' audiences and the ways they spend their time in the Internet.
According to the bloggers' observations, visitors of the Starbucks chain prefer to use the Internet connection in the coffee shop more on their work, or writing posts or novels, while Dunkin' Donuts' free Wi-Fi users prefer using Internet on entertainment: watching videos, listening to the music, communication in the social media etc. Supposedly, entertaining activities tire less and make people stay on-line for more time.
Dunkin' Donuts have been charming the customers with their tasty foods and drinks for decades, and now, providing the highest quality Wi-Fi, the chain is not losing momentum and proceeds to be the favorite place to spend time for millions of people!